Barbra
Branding | Visual Identity | Pictograms
Sports are the focus of Barbra, a creative studio that produces and tells stories for everyone involved in the sports industry: athletes, stores, brands, and sponsors. We needed to talk about sports in the same unique way that Barbra creates its content. To do this, we developed the brand's branding based on the central concept: emotion is our business.
If emotion is our business, movement is our passion. And we use that movement to create the brand's structure. The dots and bars that make up the logo's designs give rhythm to Barbra's visual identity. Pictograms, graphic elements, and movement patterns were also created from these elements.
Speaking English is also part of the brand's strategy. Barbra participates in international sporting events and wants to be recognized as an authority in the market, but she didn't want to leave her origins behind. That's why we created a brand that speaks English but with an identity that carries Brazilianness in its colors, shapes, and storyline.
Client: Barbra
Year: 2023
Sports are the focus of Barbra, a creative studio that produces and tells stories for everyone involved in the sports industry: athletes, stores, brands, and sponsors. We needed to talk about sports in the same unique way that Barbra creates its content. To do this, we developed the brand's branding based on the central concept: emotion is our business.
If emotion is our business, movement is our passion. And we use that movement to create the brand's structure. The dots and bars that make up the logo's designs give rhythm to Barbra's visual identity. Pictograms, graphic elements, and movement patterns were also created from these elements.
Speaking English is also part of the brand's strategy. Barbra participates in international sporting events and wants to be recognized as an authority in the market, but she didn't want to leave her origins behind. That's why we created a brand that speaks English but with an identity that carries Brazilianness in its colors, shapes, and storyline.
