Kapo Packaging
Packaging Design | Experimental Project
Kapo and childhood are two words that, together, tell a story. The always smiling and adventurous little fruits on the packaging are part of childhood and have provided delicious, affectionate memories! So, doing a creative exercise for a course, we drew this strawberry. We looked at it and thought: KAPO! Several memories came to mind and we wondered: why not explore this idea further?
From there, we let our imaginations run wild and started creating other fruits (our favorites, of course, but without bias!). Then Pineapple and Orange emerged to join this group! To create the characters, we used real photos of children jumping into the pool and enjoying the summer as a base, which made the result even more realistic and incredible.
We standardized the colors to avoid compromising flavor recognition and brand unity. We also added the "Get into the Summer" seal to provide context and unify everything, while maintaining the other key packaging characteristics.
Client: Experimental Project
Text: Karine Bibiano
Year: 2023
Kapo and childhood are two words that, together, tell a story. The always smiling and adventurous little fruits on the packaging are part of childhood and have provided delicious, affectionate memories! So, doing a creative exercise for a course, we drew this strawberry. We looked at it and thought: KAPO! Several memories came to mind and we wondered: why not explore this idea further?
From there, we let our imaginations run wild and started creating other fruits (our favorites, of course, but without bias!). Then Pineapple and Orange emerged to join this group! To create the characters, we used real photos of children jumping into the pool and enjoying the summer as a base, which made the result even more realistic and incredible.
We standardized the colors to avoid compromising flavor recognition and brand unity. We also added the "Get into the Summer" seal to provide context and unify everything, while maintaining the other key packaging characteristics.
