Guedes
Branding | Visual Identity | Pictograms
Guedes DJ's project was a rebranding that caused quite a stir wherever it went. The new identity marked a repositioning and a new step in the artist's career. We dissected the concept of open format DJi and combined it with Guedes' contagious energy to create an identity full of personality. It's all about playing, but also dancing, playing games, and getting the party started.
The amplitude of a loudspeaker inspired the new logo. Vibrant colors accompanied this structure, in addition to any semantic context, to ensure good contrast and legibility on dark and nighttime photos. Pictograms were also designed for the project concept, increasing the brand's customization and resulting in unmistakable seals.
Client: Guedes DJ
Creative Direction and Production: Viize Event
Year: 2023
Guedes DJ's project was a rebranding that caused quite a stir wherever it went. The new identity marked a repositioning and a new step in the artist's career. We dissected the concept of open format DJi and combined it with Guedes' contagious energy to create an identity full of personality. It's all about playing, but also dancing, playing games, and getting the party started.
The amplitude of a loudspeaker inspired the new logo. Vibrant colors accompanied this structure, in addition to any semantic context, to ensure good contrast and legibility on dark and nighttime photos. Pictograms were also designed for the project concept, increasing the brand's customization and resulting in unmistakable seals.
