Rosé
Naming | Branding | Visual Identity | Illustration
Rose
Naming | Branding | Visual Identity | Illustration
Rosé uses simplicity to build its visual perspective: timeless and elegant, just like the pieces the company sells. Clothing to be worn from work to leisure, from the computer to a Rosé cigarette in hand. "Wear it all day" was the concept decoder created for the brand. The lowercase letters maintain the delicacy, subtlety, and simplicity of the name, and the dense typography gives visual appeal to the short name.
Despite being classic, the brand is aimed at a young audience. For this reason, the choice of vibrant red and the creation of youthful elements. Another important aspect of the project's development is based on the business's expertise: fashion is dynamic, and the brand's narrative varies according to the collection. The logo was designed to adapt to this condition as well. It is easily applied to photos and textures and maintains good legibility at high reductions, ensuring good readability on labels.
Client: Rose
Year: 2021
Rosé uses simplicity to build its visual perspective: timeless and elegant, just like the pieces the company sells. Clothing to be worn from work to leisure, from the computer to a Rosé cigarette in hand. "Wear it all day" was the concept decoder created for the brand. The lowercase letters maintain the delicacy, subtlety, and simplicity of the name, and the dense typography gives visual appeal to the short name.
Despite being classic, the brand is aimed at a young audience. For this reason, the choice of vibrant red and the creation of youthful elements. Another important aspect of the project's development is based on the business's expertise: fashion is dynamic, and the brand's narrative varies according to the collection. The logo was designed to adapt to this condition as well. It is easily applied to photos and textures and maintains good legibility at high reductions, ensuring good readability on labels.
