Santa Lúcia
Branding | Visual Identity | Graphics | Pictograms
Santa Lúcia is a company focused on environmental solutions to develop agribusiness efficiently and responsibly, demonstrating that it is possible to make money with the forest standing. The brand combines research, environment, and technology to meet environmental standards without compromising productivity and the healthy development of agribusiness.
The market for agribusiness services aimed at environmental preservation is small, revealing a scenario of low competition but with extremely high demand for services. Therefore, it was strategically more advantageous to align the brand with the language of agribusiness than with that of sustainability.
Thus, we brought agribusiness into the Santa Lúcia storyline, strategically positioning the brand. Alongside this, we created an identity that conveys authority, but with a positive, disruptive, youthful, and innovative language that reveals the brand's unique performance within the sector in which it operates.
Client: Santa Lúcia
Year: 2023
Santa Lúcia is a company focused on environmental solutions to develop agribusiness efficiently and responsibly, demonstrating that it is possible to make money with the forest standing. The brand combines research, environment, and technology to meet environmental standards without compromising productivity and the healthy development of agribusiness.
The market for agribusiness services aimed at environmental preservation is small, revealing a scenario of low competition but with extremely high demand for services. Therefore, it was strategically more advantageous to align the brand with the language of agribusiness than with that of sustainability.
Thus, we brought agribusiness into the Santa Lúcia storyline, strategically positioning the brand. Alongside this, we created an identity that conveys authority, but with a positive, disruptive, youthful, and innovative language that reveals the brand's unique performance within the sector in which it operates.
