Studio Muu
Branding | Visual Identity | Illustration | Animation
Studio Muu is a multidisciplinary Brazilian design studio that develops visual identity, packaging, illustrations, and product design projects, with a special focus on the fashion industry. Their design is human, playful, and relatable, reflecting a sensitive and original approach in every project.
Located in the interior of Minas Gerais, Studio Muu draws inspiration from its surroundings to create projects with identity and affection. And that's how we created the brand's visual identity. We used the territory, the cradle of Baroque art, rich in culture, creativity, mountains, and cows, to create the brand.
A series of playful illustrations and animations were developed to compose the branding, reinforcing its creative and experimental character. Given the Studio's diverse scope, we placed the design process at the heart of the narrative, positioning ourselves as a true idea factory.
Client: Studio Muu
Year: 2023
Studio Muu is a multidisciplinary Brazilian design studio that develops visual identity, packaging, illustrations, and product design projects, with a special focus on the fashion industry. Their design is human, playful, and relatable, reflecting a sensitive and original approach in every project.
Located in the interior of Minas Gerais, Studio Muu draws inspiration from its surroundings to create projects with identity and affection. And that's how we created the brand's visual identity. We used the territory, the cradle of Baroque art, rich in culture, creativity, mountains, and cows, to create the brand.
A series of playful illustrations and animations were developed to compose the branding, reinforcing its creative and experimental character. Given the Studio's diverse scope, we placed the design process at the heart of the narrative, positioning ourselves as a true idea factory.
