The new Xcasa brand keeps the memory of the old brand alive, but embraces the desire to modernize and consolidate itself in the digital world. And this was one of the main points for building the new identity: developing an aesthetic that outlines the company's digital presence.

 

Thus, we developed a value proposition that highlights the practical, careful, and effective service offered by the company. The X was represented by two arrows that meet, showing a choice, a decision, a find: the property you need.

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Client: Xcasa

Year: 2023